Lionfish Tech Advisors races into the BTCC with Taylor-Smith!

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Lionfish Tech Advisors, a premier IT advisor group, is today delighted to announce an exciting new partnership with multiple BTCC race winner Árón Taylor-Smith for the highly anticipated 2024 British Touring Car Championship (BTCC).

The 2023 season was certainly a standout year for Taylor-Smith, after having signed for Power Maxed Racing prior to the start of the season. Once acclimated within the team, the Irishman became a force to be reckoned with as he constantly challenged for podiums whilst accumulating four independent wins in the second half of the season alone. In a silverware-laden season for the Dubliner, Taylor-Smith also added the affirmation four Independent class victories to a trophy cabinet that already includes four outright race wins and, now, 20 podiums finishes since making his debut back in 2011. The past nine months have certainly marked something of a renaissance for Taylor-Smith’s touring car career, and the focus has already shifted towards making 2024 an even bigger step towards the ultimate goal of championship glory.

Árón Taylor-Smith commented: “I have to say that I was blown away by both Mark & Rob’s passion for the sport when we first met as it always means the partnership will be a huge success. We were able to tailor a program to deliver on the key metrics for Lionfish, from brand visibility to VIP race day experiences. I have to say that I am over the moon to welcome Lionfish into my 2024 program as I think we truly are building something special.”

It’s a case of “new year, same ambition” for the 33-year-old Dubliner, as he prepares once again to tackle the UK’s premier motorsport championship in a Vauxhall Astra, run by multiple race-winners CarStore Power Maxed Racing. It’s a partnership that has re-invigorated Taylor-Smith’s touring car career over the past twelve months, including a return to the overall podium, a near-miss for a victory at Silverstone, and a points total higher than the previous two seasons of his career combined. That was all achieved with a limited testing programme due to the late nature of the deal, but it’s a different ball game this time around, as Taylor-Smith explains.

Árón Taylor-Smith commented: “Continuity is a huge advantage in the BTCC. Last season, I effectively had to spend the first half of the year adapting to the car, and integrating myself with the team, given how late we pulled the deal together. We are in a significantly better position going into the 2024 season due to the support of my partner network and welcoming Lionfish into my campaign will make a significant difference.”

Many Lionfish clients have strong links to motorsport and with Árón Taylor-Smith's BTCC program, this collaboration is set to make a significant impact on cementing the Lionfish name throughout British Motorsport and beyond.

Lionfish CEO Rob Smith commented: “We met Árón a couple of weeks ago and were very impressed by his passion and dedication to his craft. It echoed the exact mantra of Lionfish and the partnership is testament to that. We are all thoroughly looking forward to being trackside this season and watching him fly the Lionfish flag with pride.”

Mark Harris, an Advisor with Lionfish added: “BTCC has a long reputation for being an exciting and closely fought series, having the opportunity to join Árón Taylor-Smith's BTCC program was a perfect match for Lionfish.”

The first race will soon be upon us as the team return to a happy hunting ground at Donington Park. Preparations are well underway for the start of the 2024 season with a host of winter developments already underway within Power Maxed Racing to ensure that they are even more competitive come the first race of the season at Donington. Be sure to keep an eye on Árón Taylor-Smith’s social media channels for regular update.

About Lionfish Tech Advisors

With a team of experienced professionals, Lionfish Tech Advisors helps companies navigate the complex world of technology and make informed decisions to drive growth and success. The firm offers a wide range of services, including IT strategy development, digital transformation, cyber security, cloud computing, and data analytics. Lionfish Tech Advisors takes a holistic approach to technology consulting, considering not only the technical aspects but also the business objectives and industry trends. What sets Lionfish Tech Advisors apart is their deep industry knowledge and commitment to delivering tailored solutions that meet the unique needs of each client. They take the time to understand the client's business and goals, and then provide strategic recommendations and implementation support to achieve those objectives. Overall, Lionfish Tech Advisors is a trusted partner for businesses looking to leverage technology to gain a competitive edge in today's fast-paced digital landscape.


Image Credit: Cs-wolves
Árón Taylor-Smith (MG Racing RCIB Insurance), at the Knockhill round of the 2017 British Touring Car Championship.
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